Google ads offline editor pro#
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locations where your ads will not show.īing is a similar process. The above-mentioned process can be used to add negative location targeting, i.e. You may have also noticed the “Location, Negative” section in the tree view. This extra step is important because AdWords doesn’t know when you type in Los Angeles, whether you want to target the city, metro area, or another option. When adding new locations, make sure to select “check changes” before posting, so AdWords can resolve the location.

In AdWords, you’ll navigation to Locations under the “Keywords and targeting” section. AdWords does limit you to adding 1000 locations at a time.Īlternatively, you can use AdWords Editor and Bing Editor to upload more locations and preview your changes offline before posting. If you don’t have many locations to target or don’t want to build an upload sheet, you can add them manually here. With the UI, you can see on a map exactly where your location target is being added. Step Two: Upload location targeting through the UI or Editor. Also, remember that AdWords limits you to 10,000 location targets (targeted and excluded) per campaign. Make sure to verify you’ve selected the right location by filtering in the master spreadsheet or checking during the upload process. Keep in mind that if you’re adding city targeting, there are some cities that have the same name (e.g.

Google ads offline editor download#

You can search within Google’s API or Bing’s API, or download a spreadsheet and use a simple vlookup formula to pull in the correct identifier. Google and Bing both have master spreadsheets that list all targetable locations and their identifiers (referred to as ID in Google, Target in Bing). Once you’ve figured out which locations you want to target, you’ll want to build your upload sheet.

Google ads offline editor pro#

Pro tip: the more granular the targeting, the better results (and less noise) you’ll receive. You can also target a general area using the radius around a specific address.

Google ads offline editor zip#

With location targeting, you can go as broad as country to as specific as zip code, which is great if your business has physical locations. Think about where your ideal customers are and where you can best serve them. Step One: Figure out your targeting strategy. So how do you manage hundreds (or thousands?) of different locations without getting lost? Follow our starter’s guide that makes adding location targets in AdWords and Bing a cinch. If you have a brick-and-mortar, delivery, or location-specific business, you definitely want to take advantage of this geo-targeting for your pay-per-click ads. According to Google, 72% of PC/tablet users and 67% of smartphone users want ads customized to their city or zip code.

The good news is that customers like it, too. Location targeting is a favorite among SEM pros because you can select exactly where you want your ads to show. Search marketers love getting our hands on as many targeting options as possible.